What is AI search optimization?
AI search optimization is making your business easy for AI-powered search to find, understand and recommend. It has two parts:
- Answer engine optimization (AEO) targets direct answers: featured snippets, People Also Ask, voice assistants and Google AI Overviews.
- Generative engine optimization (GEO) targets large language models such as ChatGPT, Perplexity, Gemini and Claude, which generate answers and cite sources.
Why it matters now
More customers ask AI assistants questions like “best web developer in the Philippines” or “which accounting firm should I hire in Sydney”. If AI systems don’t know your business, you are invisible in those conversations, even if you rank on Google.
How we optimize for AI
- Access. We make sure AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) can read your site.
- Structure. We add schema.org entity data and an llms.txt summary.
- Content. We write answer-first pages, question-style headings, specific facts, author expertise and FAQs.
- Entity. We make your name, description and details consistent across Google, Facebook, LinkedIn and directories.
- Authority. We earn reviews, mentions and citations on sources AI models trust.
- Measure. We test prompts across AI assistants and report changes in visibility.
This very website is built with these techniques. See our SEO services for the search-ranking foundation.
AI, AEO & GEO Optimization: FAQs
What is the difference between AEO and GEO?
Answer engine optimization (AEO) structures content so search features and voice assistants can pull a direct answer, such as featured snippets and People Also Ask. Generative engine optimization (GEO) helps large language models like ChatGPT, Perplexity, Gemini and Claude understand, trust and cite your business in generated answers. Both build on strong SEO.
How do I get my business recommended by ChatGPT?
Make your website crawlable by AI bots, publish clear factual content about what you do and who you serve, add structured data and an llms.txt file, submit your site to Bing Webmaster Tools, keep your brand details consistent across the web, and earn mentions and reviews on trusted sites.
Can you measure visibility in AI assistants?
Yes. We track a set of prompts relevant to your business across major AI assistants and report how often your brand is mentioned or cited, alongside AI-referred traffic in your analytics.